Viral video and the presidential campaigns

I’m not going to lie. I might not be the best one to critically judge the candidates on their use of viral media. Videos are used all the time by candidates for the presidency, however, I’m not exactly sure how “effective” they are. I do know that if I polled my peers, or any random sample of those between the ages of 18-24, they’d probably all know what “The Landlord” is, but not this awesome Sopranos parody that Hillary Clinton did!

If my answer to the question “How well are the presidential campaigns doing with viral video” is “I don’t know”, then I’ll walk out on a limb and say they could be doing a much better job. I’m on the internet 50+ hours a week and usually read the news and information from various sources. Videos may be out there, but I’m just not sure how much “viral” appeal these candidates’ videos actually have.